Tottori Sand DunesBRAND "THE DUNE COAST"
1Intent

Washi paper, sumi indigo, one line of dune gold

A Japanese desert deserves a Japanese page: warm washi ground, sumi-dark ink, and the action colour taken from aizome indigo rather than the sand, so the dune gold can stay what it is on the coast: the horizon line, used sparingly. Kaisei Tokumin gives the headlines their brushed serifs; Chivo Mono keeps the bus times honest.

2Colors
Washi#F7F4EB · background
Sumi indigo#2A2E3A · text, dark section
Aizome#3A5BA0 · actions
Dune gold#B08A4A · labels, the horizon line
San'in sea#4A8FA8 · stats, data
Torii red#A6453C · rare accents
3Typography
DISPLAY · Kaisei TokuminJapan keeps a desert, and it faces the sea
ITALIC ACCENTbefore the buses wake
TEXT · MurechoCross the bowl, climb the horse's back, and the dune falls straight into the Sea of Japan.
TIMETABLE · Chivo MonoHAKUTO 06:52 · DUNES 09:30 · MUSEUM 11:00 · URADOME 14:10
4Motifs

Two recurring devices: the ripple divider, wind lines in sumi with an indigo sun disc, after the woodblock skies; and the enso double ring as section numeral. The mark sets the horse's back ridge under a rising sun.

123
5Voice